“To what extent does background music have a positive role to play helping businesses enjoy the most of the sales season? Research published on http://www.musicworksforyou.com shows that 84% of shoppers say they like shops that play in-store music and, of that percentage, 23% claim they would be prepared to pay 5% more for goods if music was being played.”

via bertrand76794753

Sound Branding, Brands, Management, Marketing, Identity,

“Dr Paul Baines talks to Simon Harrop, CEO, BRAND sense agency, on how a new sensory approach to branding can be used to appeal to the subconscious and emotional triggers that drive belief, loyalty and purchase.”

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Topspin Media CEO Ian Rogers gives advice on how to survive in the new music business.

“Sonic branding, as it’s called, allows a company to create an auditory identity, leading consumers to equate that particular sound with a particular product or service.”