“How do blind people see the world? Blind people get most information by hearing: They see traffic lights, websites and other people with their ears the same with products and brands. Heiko Kunert is blind and tells about his experiences. He talks in a completly dark room.”

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On November 14th, the Audio Branding Congress 2009 took place in Hamburg at a beautiful spot called “Dialog im Dunkeln“.

All in all it was a great success and I really enjoyed participating.

Internationally acclaimed speakers and interesting topics ranging from neuro-marketing to musicology including Walter Werzowa (Intel Audio Logo, Eraser,…) , Julian Treasure and many, many more.

The crowd was a great mixture of nations and professions and the overall atmosphere was stimulating and open.

This made the congress to a landmark in the history of Sound Branding.

Special thanks goes out to John Groves who opened his home for a warm-up event the night before the congress. It was a great evening and a night to remember.