“The Berlin Music Week is a new platform for everything to do with music which celebrates its premiere between the 6 and 12 September 2010. Professionals and music fans will come together at festivals, club events, showcases, market places, workshops, sessions and many more events. ”

Berlin Music Week

On November 14th, the Audio Branding Congress 2009 took place in Hamburg at a beautiful spot called “Dialog im Dunkeln“.

All in all it was a great success and I really enjoyed participating.

Internationally acclaimed speakers and interesting topics ranging from neuro-marketing to musicology including Walter Werzowa (Intel Audio Logo, Eraser,…) , Julian Treasure and many, many more.

The crowd was a great mixture of nations and professions and the overall atmosphere was stimulating and open.

This made the congress to a landmark in the history of Sound Branding.

Special thanks goes out to John Groves who opened his home for a warm-up event the night before the congress. It was a great evening and a night to remember.