The Power Of Music In Branding.

By: http://www.soundlounge.co.uk

On November 14th, the Audio Branding Congress 2009 took place in Hamburg at a beautiful spot called “Dialog im Dunkeln“.

All in all it was a great success and I really enjoyed participating.

Internationally acclaimed speakers and interesting topics ranging from neuro-marketing to musicology including Walter Werzowa (Intel Audio Logo, Eraser,…) , Julian Treasure and many, many more.

The crowd was a great mixture of nations and professions and the overall atmosphere was stimulating and open.

This made the congress to a landmark in the history of Sound Branding.

Special thanks goes out to John Groves who opened his home for a warm-up event the night before the congress. It was a great evening and a night to remember.

Humanic, an Austrian company, that runs shoe and clothing stores has always been known for its innovative and vanguard approach to advertising.

In a time when TV advertising(and still is today) was, most of the time, really boring,  they made some pieces of art, which, in my opinion, will still be remembered years from now.

Check it out definately worth a look:

1982:

1989:

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“In Zeiten geringer Qualitätsunterschiede und großer Markenvielfalt profilieren sich Unternehmen immer mehr über ihr Image. Dabei kann Sound Branding helfen, einen Mehrwert zu bilden, die Wiedererkennung der Marke bzw. des Unternehmens zu fördern und damit das Image nachhaltig zu prägen. So sind die Sound-Logos z. B. von Intel, BMW, Nokia oder der Deutschen Telekom in der Markenwelt nicht mehr wegzudenken.”

Autor: Paul Steiner

AMAZON