“To what extent does background music have a positive role to play helping businesses enjoy the most of the sales season? Research published on http://www.musicworksforyou.com shows that 84% of shoppers say they like shops that play in-store music and, of that percentage, 23% claim they would be prepared to pay 5% more for goods if music was being played.”

Fake Engine Noise Makes Electric Cars Safer

“Giving quiet electric and hybrid cars a fake engine sound will warn pedestrians they are coming.”

Read On: newscientist

Common terms used in the field of acoustics, music and sound in general. (A-Z)

via arda2007

Glossary

via bertrand76794753

Sound Branding, Brands, Management, Marketing, Identity,

“In a unique effort Audi has created its signature sound:  from music to voicemail.”

Sound Branding, Audio Branding, Sonic Branding , Audi Sound Studio Interactive